IT ALL STARTS WITH A GOOD NAME AND LOGO: FIRST IMPRESSION COUNTS, A LOT.
After gathering the information throughout an extensive strategic and creative briefing with the client, we are able to build a strong and memorable image starting from the creation of all the elements of the brand identity: naming, logo (lettering and trademarks), payoff and claims, stationery (business cards, brochures, leaflets, gadgets, etc…), finalised with the delivery of a brand manual (a “how to” guide that applies the rules of the brand, from printing to online world).
WE GIVE LIFE TO YOUR COMPANY IDENTITY, SO IT CAN STEADILY SPREAD AROUND THE INTERNET.
Digitalization of the corporate identity to extend the brand online: websites and landing pages design, email templates, keynotes and presentations (for internal and external communication), customisation of social media pages, setup of the guidelines for all online contents (tone of voice, photography, posts, …).
WE GUIDE COMPANIES TO BUILD A STRONG AND COHERENT ONLINE PRESENCE.
Brand management is about cool graphics and color palette, but especially about how a company or product name is acknowledged and how it is perceived.
We monitor and maintain a coherent brand authority and reputation, within owned social media profiles (linkedIn, facebook, snapchat, twitter, pinterest, youtube …), company blogs, newsletter, in other words: we keep an overall web presence that meets the brand values.
A brand name is a clear expression of the identity and the personality of the organization, or product. It has to be coherent with company innate characteristics, easy to remember and to pronounce, creative enough and not too generic, catchy, original without reminding of anyone else. Best brands always mean something: a big idea, a strategic position, defined values, in other words they stand out. Its meaning has to inspire the creative process and find its way through a symbol or a word or an action. It's the DNA of the brand identity.
Let's start from this: your logo is not your brand, but your brand cannot spread without a professional logo. A great logo is about the perfect balance between first impressions and lasting feelings: you need to have a logo that you love the more you look at it. In order to be like that, we instill that love into your logo, so that it will tell a story that help you connect with your audience.
When establishing a brand identity we determine what your purpose and positioning is at first. Brand positioning is about who your product is for and why your product is a better option than the competitors. Defined these points, we design your brand strategy. The brand purpose is the big reason for your existence and since your purpose is how you want to change the world for the better, we strive for it.
When thinking to web design generally great visuals and nice pictures come to the mind. Indeed, but it's not enough. First of all, when designing a website, we keep in mind the purpose of it: a business-to-business website might differ greatly from a consumer targeted website such as a retail or entertainment website, like there are big differences between a company site and a product site as well. We carefully consider that the aesthetics do not clash with the clarity and accuracy of the content or the ease of web navigation, in order to do that we follow a robust process that consists of three main steps: 1. information architecture, 2. look & feel, 3. development, quality check and rollout.
There is no good content marketing without a great copywriting. While content marketing means creating and sharing valuable free content to attract and convert prospects into customers and customers into repeat buyers, copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library or calling you for more information. Content marketing is blogs, podcasts, newsletters. Copywriting is sales pages, ads, direct mail, call to actions. Are you tired that your headlines are not converting after spending hours to write them down? Or that your buttons don't receive enough clicks? Most of the websites out there have a good looking design, but such a poor copy. If you are still reading these lines, it means we master it. Hire us.
In the world of “all-digital” the physical objects have never been so much in a hype, with a reason: customers want to “feel” more of a brand than just a screen. Within our network we count the best printing companies in Estonia. Every need can be satisfied, from direct marketing to company presentations to exhibition stands, with top quality, short time delivery and creativity. We do print all kind of stationery, any special shape for your packaging or retail uses, on any kind material. Our network consists of the best promotional gifts suppliers in the world, so if you want to amaze your customers or just cuddle them, give us a call or drop us few lines, we can find a solution together.