3 people from Italy join forces, with the common intent of creating ethical food events: an itinerant culinary experience that promotes and shares a more sustainable way of eating seafood, while respecting the environment and the marine ecosystems, and supporting local businesses.

STREAT FISH wants to engage consumers making them aware of what they are eating, suggesting simple, concrete, daily actions, in order to protect the sea, experience new tastes, keep legality and defend cultural heritage of coastal populations.

 

We helped the startup to build its brand identity around the core values, starting with the naming itself, a logo, a brand manual to apply them correctly in every occasion (online and offline), and a huge set of identity applications (t-shirts for staff, patterns, gadgets, stationary, packaging, bags, posters and invitation cards), always keeping in mind sustainability as a matter of fact and not just a mere façade.

 

STREAT FISH is not only about eating some good food, but it’s a lab where everyone can possibly experience alternative tastes and new ways of consumption, while becoming aware of positive effects resulting from making the right choice.

 

In the realization of the website www.streatfish.com (part of a wider digital strategy) we moved a step forward, introducing two strong elements (and colors) to better represent the final product (food): photography (few and big pics for each section of the website) and typography (that goes along with our creative copywriting). Since the product itself, by taste and quality, is way too different from what you can find in traditional restoration, and there is not a menu a la carte, due to many seasonal changes of ingredients, only pictures would have not been enough, that’s why we brought the message to another level, with an extensive copy to let the customer imagine the tasty food.

 

STREAT FISH was born in 2015 in Torino (northwest of Italy), lately become one of the most active city in all the country for eco-sustainability projects and its cultural soul. Since 2016 STREAT FISH has made a step into the Baltics, to Tallinn (Estonia). A place tightly bound to the nature, where creativity and spirit of freedom are leading the way into new business ventures with a strong ethical approach.

 

“Fresh ideas and a wonderful brand. What was needed to begin this new challenge in the food business.”

Anna Blasco